In the past, healthcare products have been polarised by two different approaches: pharmaceutical and nutritional.

1. Pharmaceuticals are usually patented, licensed and backed up by extensive clinical proof of efficacy and large-scale trials. However, they often suffer from side effects because the molecules used are foreign to the body and can cause a long-term deterioration in the condition they are used for if the root cause of the problem is not addressed. Pharmaceutical companies traditionally develop new molecules (or new chemical entities) that they can protect heavily with patents and therefore are usually not interested in funding research into nutritional approaches because they cannot protect such discoveries if they were made.

2. Nutritional food supplements do not normally cause side effects or a long-term detrimental effect, because they are based on natural substances to which the body has already been exposed for centuries. However, nutritional products usually have not been through the same levels of strict clinical research and regulatory evaluation, since the food supplement companies involved generally do not have the funds that are available to pharmaceutical companies.

Vitalogic aims to specialize in products that combine the benefits of both approaches: advanced neutraceuticals that combine the rigorous research and effectiveness of a pharmaceutical with the natural approach of a nutritional product.

About nutraceuticals